Agent-Driven Commerce & the Luxury Industry
AI agents can now search for products, negotiate prices and finalise purchases independently — without the consumer ever visiting your website. A shift worth between 3 and 5 trillion dollars is already underway.
For the luxury sector, the challenges are different. When an agent becomes the customer, what becomes of the story, the emotion and the human connection that make a brand irreplaceable?
Join us to discuss this!
Speakers
Two perspectives, one evening
Meet our speakers
Program
What to expect on the evening
19:00 – 19:20
- Introduction to Agent-Based Commerce
- A short presentation to provide context on the current state of agent-based commerce
19:20
- Panel discussion & Open Q&A
- Architecture · Strategy · The luxury paradox. Open, conversational, led by practitioners — the room guides the discussion.
8.30 pm
- Cocktails & Networking
- Continue the conversation in an informal setting
Topics for discussion
What we’re going to explore
Five questions that luxury tech leaders need to answer now.
1 - From Omnichannel to Agent-Driven Architectures
How can we redesign a commerce stack originally built for humans browsing websites — rather than for agents navigating APIs at scale?
2 - Trust, Risks & Bottlenecks
Who is liable when an agent makes a bad purchase? How do brands build robust safeguards for agents without ruining the experience?
3 - Protocols: MCP, A2A, ACP
Emerging technical standards enabling agent interoperability. What they are, what they still lack, and what their adoption looks like in practice.
4 - Is Your Brand Data Agent-Ready?
Agents need structured, reliable, real-time data. Most luxury brands don’t have it. What does an agent-ready data infrastructure actually look like?
5 - The Luxury Paradox
Luxury is sold through emotion, storytelling and human connection. Can an AI agent ever close this loop — or will the boutique always remain the destination?